A few weeks ago I was talking about, what I think, is viral marketing for the new Jurassic Park Movie. Well it looks like those clever marketing geniuses are at it again. I started noticing these pictures across social media a few days ago.
Well turns out the vandalized cars are part of a publicity stunt for a new Bravo TV Show, Girlfriends’ Guide To Divorce
Debuting December 2 and stars former House star Lisa Edelstein. Because hey, everyone needs a little help going through this event in their lives. And so we have the Bravo TV show.
To call attention to this advice-for-free slice of entertainment, creative agency Omelet cooked up a stunt that basically either paints the man as a sport-car-loving, insensitive doofus or the woman as a vindictive, spiteful vandal. … The cars have been emblazoned with statements written by seemingly scorned women and include, “Leaving You,” “You Suck” and “We Are Over.” The campaign is tagged #GG2D and has received a bit of play on Twitter and Instagram.
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