Castle in the Sky

Every summer in Japan the Studio Ghibli classic Castle in the Sky is broadcast on TV. Without giving out too much information, for those that haven’t seen it, during the climatic scene an important phrase is screamed out, “Balse”!

When the movie plays on TV everyone tweets, or posts this cry online. In the past this has shattered the tweet per second record tripling the number formerly held by Beyonce’s pregnancy announcement, and actually slows down Internet speeds as it strains under the weight of the sudden flood of data.

It’s actually kind of interesting, and scary, as I’m hoping that no one in Tokyo wants this fair city to repeat the fate of the floating city of Laputa yet sometime tonight hundreds of thousands of people will cry out, “Balse!” in cyber space

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